Content Tracking & Analytics

Stop publishing content your field ignores.

Socialsales.io tells you which content your field actually uses, which assets drive real buyer engagement, and which markets are running on material nobody has touched in months. Real data. Actionable decisions.

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Content Performance
1M Last Month
Available
1,872
Total sales assets
Active
126
7% utilization
Top asset
Spring Launch Image
432 shares
All Fresh Recent Aging Stale
Content Shares Views Freshness
Spring Launch Image
Image
432 1,1792.7 per share Stale 226d
Product Overview Post
Document
425 1,1682.7 per share Stale 252d
Onboarding Training Video
Video
422 1,1732.8 per share Stale 1048d
1,746 sales assets had no activity this period

Three dashboards. One complete picture.

The reporting suite gives your HQ team visibility into how your field engages, which content works, and where your markets stand, all updated in real time.

Activity Dashboard Live
Presence
22,596
Discovery
14,652
Intent
5,627
Action
6,369
Track engagement depth from login to action. See how many reps are present, browsing, and actually sharing content with buyers.
79%
Engaged users this period
10,851
Social shares this period
Content Performance Live
Spring Launch Image 432 Stale
Product Overview Post 425 Stale
Onboarding Training Video 422 Stale
1,746 sales assets had no activity
See which assets your field actually shares, which ones drive buyer clicks, and which 1,746 pieces of content nobody used this period.
1,872
Total sales assets available
7%
Utilization rate this period
Market Intelligence Live
🇺🇸 United States
84% Fresh
🇩🇪 Germany
71% Recent
🇯🇵 Japan
33% Aging
🇲🇽 Mexico
21% Stale
See engagement rates and content freshness across all your markets. Spot declining markets before they go dark.
122
Active markets tracked
2
Dark markets flagged

Most platforms tell you who logged in. We tell you who actually did something.

Login rate is a vanity metric. A rep who logged in and browsed for five minutes is not the same as a rep who shared content with a buyer. The gap between presence and action is where field performance actually lives, and most platforms have no way to show it to you.

The Activity Dashboard maps every rep's journey from login to action across four stages. You see exactly where your field is dropping off, which reps are present but not engaging, and which actions are driving the most value. Every step has a count and a percentage so you know where to focus.

  • Presence: authenticated reps in your system this period
  • Discovery: reps browsing, searching, and viewing content
  • Intent: reps saving or queuing content, one step from sharing
  • Action: reps sharing content, building pages, or using the AI assistant
This period: 22,596 authenticated users stepped down to 6,369 taking value actions. The 8,283 reps in the gap between Active and Engaged are your biggest growth opportunity.
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Activity Dashboard Last Month  |  All Markets
279%
Authenticated
22,596 of 8,098
181%
Active Users
14,652 of 8,098
79%
Engaged Users
6,369 of 8,098
Every step is meaningful. Viewing is usage. Sharing is proof.
Presence
22,596 279%
Discovery
14,652 181%
Intent
5,627 69%
Action
6,369 79%

10,851
Social Shares
+24% WoW
4,092
Page Builder
+29% WoW
10,137
Favorites & Queue
+29% WoW

You built 1,872 sales assets. Your field used 126 of them.

Every content team publishes more than the field ever uses. The question is whether you know which 7% your reps are actually sharing and why the other 93% sits untouched. Without that data, your content team keeps publishing into a void.

The Content Performance report shows every sales asset in your library ranked by shares, views, clicks, and unique users. Filter by content type or freshness tier to find what's working, what's stale, and what needs to be updated before your field stops trusting the library.

  • Every sales asset ranked by shares, views, clicks, and unique users
  • Freshness tiers (Fresh / Recent / Aging / Stale) with exact age in days
  • Filter by content type: images, documents, videos
  • 1,746 inactive sales assets surfaced so your team knows what to update or retire
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Content Performance Last Month  |  All Markets
Total available
1,872
across all markets
With activity
126
7% utilization
Avg shares
118.4
per active sales asset
All Fresh Recent Aging Stale
Content Shares Views Freshness
Spring Launch Image
Image
432by 222 users 1,1792.7 per share Stale 226d
Product Overview Post
Document
425by 256 users 1,1682.7 per share Stale 252d
Lifestyle Brand Document
Document
415by 245 users 1,3133.2 per share Stale 251d
Wellness Product Image
Image
390by 249 users 1,3323.4 per share Recent 87d
1,746 sales assets had no activity this period

Find out which markets are going dark before it shows up in your numbers.

A market that goes quiet doesn't announce itself. Engagement drops gradually. Content gets stale. Reps stop using the platform because nothing feels relevant to their market. By the time it shows up in revenue, it's been broken for months.

Market Intelligence gives your HQ team a real-time view of every market's engagement rate and content freshness in one screen. Dark markets get flagged automatically so you know exactly where to focus before a market goes from quiet to lost.

  • Engagement rates by market in a single sortable view
  • Content freshness per market: Fresh, Recent, Aging, or Stale
  • Dark markets (zero content) flagged immediately for escalation
  • Growing markets, biggest opportunity gaps, and lowest-engaged markets surfaced automatically
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Market Intelligence Last Month  |  122 Markets
122
Total Markets
12%
Avg Engaged
103
Growing
2
Dark Markets
2 markets have zero content. Distributors have nothing to engage with. Escalate to regional content leads.
Market Active Engaged Freshness
🈒🇼 New Zealand
41%
32%
Stale 220d
🇵🇱 Poland
55%
34%
Stale 220d
🇯🇵 Japan
48%
33%
Stale 333d
🇧🇷 Brazil
49%
35%
Stale 333d
🇬🇧 United Kingdom
52%
35%
No data
50,000+
field reps with content activity tracked on Socialsales.io
122
markets tracked in a single reporting dashboard
8+
years measuring field content performance at scale

Curious? Good. Let's talk.

See how Socialsales.io shows you which content your field actually uses, which markets need attention, and where the engagement gaps are across your organization. A quick conversation, a live demo, no pressure.

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